How WriteWise reduced pharmacy costs by 28% while improving patient engagement scores by 45%
Bill Wolfe, COO at WriteWise and former president of Aetna's pharmacy management team, discusses how disruptive PBMs are challenging the Big 3 triopoly through transparency, patient engagement, and data-driven outcomes.
Listen to the podcast here!
The Challenge
For years, the largest pharmacy benefit managers—CVS Caremark, Optum Rx, and Express Scripts—have dominated the marketplace through aggressive acquisitions and massive market control. While these "Big 3" PBMs have strong infrastructure and integrated offerings, many industry experts argue they've lost focus on what matters most: patient care, transparency, and managing costs alongside quality outcomes.
The Solution
WriteWise and other emerging PBMs are leveraging technology and data to introduce accountability into an industry that desperately needs it. In this episode of Over the Counter, Bill Wolfe explains how WriteWise is setting itself apart by prioritizing patient engagement, transparent pricing, and measurable health outcomes—proving that competition in the PBM space benefits everyone from patients to pharmacists to payers.
The Results
The conversation reveals that patient-focused PBMs are gaining real traction in the marketplace. By combining transparency with technology and putting patients at the center of pharmacy benefits management, companies like WriteWise are showing that better outcomes and lower costs can coexist when you have the right approach and the right data.
